Sunday, September 29

Advertising Guy. Will Work For Food

Never, ever work for peanuts. Whenever possible, always ask for a full meal.

My ad agency job is in the Creative Department. That means I'm one of the wiseguys who think up what comes out in the commercials you see on TV, print and radio, and even on top of toilet lids (someday, there will be ads there too... if there aren't already). The week before last I was asked by my group head to join this brainstorming session (brainstorming, for the uninformed with ad lingo, is when you throw ideas around with other people to come up with something new) with other creative teams from several other countries. The thing would run for a week, and entailed me and several of my officemates to spend most of the day at a hotel thinking about stuff to sell products.

The good news was, there would be free food for the whole week. The bad? No free time. Well, not much. The bulk of the hours in every day from Monday to Friday would be spent swapping thoughts with guys and gals from Indonesia and Taiwan.

Okay, the food. The best part of the days were the dinners, where we'd go out and treat our guests to the best restaurants we could think of. We at at Ima for Filipino food, Mati's at Rockwell for Greek cuisine, Rog's at Malate for Middle Eastern flavor, Twist at Minggoy's and Via Mare for Spanish fare and continental delicacies. Adobo flakes. Greek pita with various spreads. Paella. Couscous and lamb. Yum.

On the bad side though, the hotel lunches were horrid. Okay, I exaggerate. The soup and bread appetizers were great. The soups were lovely. The main courses were bland though and served mainly as stomach filling so we wouldn't keel over while thinking. Finally, the desserts were all variations of one dessert. If I ever see another Creme Brullete again, I will scream. Well, I knew what I was getting into when I signed up.

Well, for the most part the whole thing went smoothly. We got a lot of ideas, pleased the bosses and made progress that boded well for the follow-up projects. Furthermore, we made friends with the out-of-towners and even had some fun.
Our lives were going back to normal, and I came to realize that I missed my little spot at our darkened Manila ad agency office. I missed the monotonous routine of office life, with the endless pretensions of work and illusions of being busy to earn my daily pay. Ahh. It would all be back this week.

Now isn't that twisted? Heheh.

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