Rice Burger not too nice
Yesterday I had to go to WORK yet again, doing some revisions on a rush-rush radio commercial. Luckily I was able to take a break and walk around the mall at Makati Cinema Square. While there, I decided to go into the nearby McDonalds and taste their latest schtick food offering; The Rice Burger. Yep! A patty of meat and barbecue sauce in between two rice cakes.
Well, it sucks. I'll tell you why.
First of all... it's HOT! As I held it in my hands, I felt like Otto from Raiders of the Lost Ark when he grabbed a red-hot amulet. AAAAAAHHHHHH!!!!! I guess it needs to be hot since the rice buns have to be kept soft (if they grow cold, they become hard and not presentable). Need to wrap another layer around it when you hold it, like a napkin.
Second, it's messy. There's sauce traces all around the wrapper insides, and it doesn't look anything like the neat, perfect product shots in the TV commercial or print ads. It looks like a dirty sushi. A big dirty sushi. And unlike bread, which you can touch without effect, the rice leaves a sticky mess on your fingers.
Third. The meat isn't too tasty. At least not enough to offset the slightly burnt flavor of the rice.
Overall, the rice just doesn't feel or taste too well. It IS like having puto (rice cakes) with meat, and it's not too delicious or pleasing. There's a reason why we use bread for sandwiches, and rice for meals. This little gimmick just doesn't work.
Well, the rice burger came with a combo, so at least I had a softdrink and a sundae cone to take away the taste. I finished the radio commercial, sold it to client and had the usual Saturday Night Out with the gang (which was basically sitting at Chili's making fun of the UFC on TV). Ah. Holy Week is coming with the long vacation. Finally, rest. That's gonna be good.
Yesterday I had to go to WORK yet again, doing some revisions on a rush-rush radio commercial. Luckily I was able to take a break and walk around the mall at Makati Cinema Square. While there, I decided to go into the nearby McDonalds and taste their latest schtick food offering; The Rice Burger. Yep! A patty of meat and barbecue sauce in between two rice cakes.
Well, it sucks. I'll tell you why.
First of all... it's HOT! As I held it in my hands, I felt like Otto from Raiders of the Lost Ark when he grabbed a red-hot amulet. AAAAAAHHHHHH!!!!! I guess it needs to be hot since the rice buns have to be kept soft (if they grow cold, they become hard and not presentable). Need to wrap another layer around it when you hold it, like a napkin.
Second, it's messy. There's sauce traces all around the wrapper insides, and it doesn't look anything like the neat, perfect product shots in the TV commercial or print ads. It looks like a dirty sushi. A big dirty sushi. And unlike bread, which you can touch without effect, the rice leaves a sticky mess on your fingers.
Third. The meat isn't too tasty. At least not enough to offset the slightly burnt flavor of the rice.
Overall, the rice just doesn't feel or taste too well. It IS like having puto (rice cakes) with meat, and it's not too delicious or pleasing. There's a reason why we use bread for sandwiches, and rice for meals. This little gimmick just doesn't work.
Well, the rice burger came with a combo, so at least I had a softdrink and a sundae cone to take away the taste. I finished the radio commercial, sold it to client and had the usual Saturday Night Out with the gang (which was basically sitting at Chili's making fun of the UFC on TV). Ah. Holy Week is coming with the long vacation. Finally, rest. That's gonna be good.
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