Tuesday, April 15

Ninja Napkin Girl


A ninja girl of the Kotex Newtex clan girds for a mission.

By now my latest TV commercial, a spot for Kotex Newtex feminine napkins, has been shown (and is showing) on Philippine TV. The ad starts with a pretty but sad and slow-moving lass dressed in vaguely oriental themed attire inching her way across a college walkway to her waiting friends. When her friends ask her why she's so slow, she says it's because of her period. Of course, her pals give her the new Kotex Newtex napkin and in no time, she's zipping like a ninja all over the place.
The ad features a very pretty model named Nicole Hernandez. Not only does Nicole bear a striking resemblance to HK actress Zhang Zi Yi (in some angles she brings to mind local star Claudine Barretto), she can also move quite gracefully. She actually wasn't our first choice; we already had set our sights on another girl when we were given a tape showing the models in action, doing runs and jumps. Nicole struck us with her natural grace and athleticism, and she was our girl right there and then.
Later, she did excellently especially during the running sequences, where she really gave the impression that she could give ninja (or at least Jennifer Garner in Alias) a good chase. Heh. Anyway, we shot for two days at the campus of the Polytechnic University of the Philippines, using every bit of sunlight and most of the night. In the end we came out with a fun, cool ad, which I really love seeing. I just hope it makes the sales for our client go up. That will make them do even cooler ads in the future.

Well, that's that. On to the next job...

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